CHANNEL MANAGEMENT

Launched the Surge YouTube channel independently in January 2024 and grew it to over 150 million views within its first year.
Built the channel’s content strategy, pacing and upload cadence from scratch, resulting in over 9 million hours of total watch time.
Grew the audience to over 260,000 subscribers, creating a consistent and highly engaged viewership.
Created repeatable formats and packaging that led to 18+ videos surpassing 2 million views.
Designed and executed the title, thumbnail and SEO strategy to maximise reach and CTR.
Established workflows that enabled high-volume output while maintaining strong retention and quality.
Drove meaningful monetisation growth through strategic content planning and performance optimisation.

Took over the channel two years ago and led a full strategic refresh of content, packaging, and upload cadence.
In the selected period, the channel generated over 595 million views, making it one of the highest-performing channels in the AVOD portfolio.
Drove a major increase in revenue, with earnings in the most recent period growing by over 30% compared to the previous equivalent timeframe.
Fully responsible for editing every published video, ensuring consistency, quality and brand alignment across all uploads.
Developed a new content strategy focused on high-retention compilations and search-optimised packaging, resulting in significant uplift in both views and watch time.
Worked closely with internal stakeholders to deliver premium, on-brand assets at a high volume while maintaining quality control.
Established efficient workflows that supported steady growth and increased monetisation over time.

Took over management of the BattleBots YouTube channel last year and focused on improving consistency, presentation and overall content quality.
The channel delivered more than 67 million views in the last 12 months, along with more than 9 million hours of watch time.
Added more than 234,000 new subscribers, growing a highly engaged fanbase that responds strongly to premium edits and clear packaging.
Used After Effects to create custom graphics, branded motion elements and visual overlays that better reflect the energy and pacing of BattleBots.
Built more effective content structures by refining face-offs, clip compilations and spotlight edits to match fan behaviour and platform trends.
Improved titles, metadata and packaging to help the channel stay discoverable during key moments in the season.
Supported a steady increase in revenue year on year, driven by stronger retention and more polished presentation across uploads.
Worked closely with internal teams to maintain quality, deliver high volumes of content and keep the channel aligned with BattleBots branding.

Two years ago I stepped in to manage the Monk YouTube channel and worked on strengthening the editorial flow and overall viewer experience.
The channel delivered over 46 million views in the selected period, along with 4.7 million hours of watch time, showing steady demand for the series across compilations and highlights.
Brought in nearly 50,000 new subscribers by refining the upload rhythm and shaping compilations that better reflect what long-time fans enjoy.
Strengthened the channel’s edit style by improving narrative flow, tightening structure and ensuring each video had a clear purpose and payoff.
Refreshed the channel’s packaging by adjusting titles, thumbnails and metadata to better match search behaviour and platform trends.
Supported consistent revenue growth through reliable viewer retention and improved content presentation.